5 Ways to Stop Companies From Collecting Your Personal Information

It’s been a while since I signed up for a new app or service online. I’ve been avoiding doing so because I just don’t enjoy giving companies my personal information in exchange for whatever goods or services they’re offering. 

The last app I considered using was Dream by Wombo. It’s an AI-generated art application, and to my delight, I didn’t have to sign up for an account to create pictures. That said, when I looked at the app’s privacy policy, I learned that the app collects facial feature data from Apple and uses it to create better AI-generated art. I didn’t install the app and instead took time to make a decision about whether I was okay with that kind of data collection and usage. Having to go through this risk-benefit analysis every time I consider using a new service is, quite frankly, annoying.

Survey Says: The Cost of Convenience Is Too High

A lot of people feel the same way. According to a study by Wakefield Research for AU10TIX, an identity verification company, American consumers are still willing to share their personal information with businesses but 86% believe that companies ask for too much in exchange for few benefits. The study also showed that 51% of consumers are worried that their personal information may fall into the wrong hands. Two-thirds (64%) said that the potential risks of sharing too much personal data outweigh the benefits of working with online businesses.

The results of the study also show that American consumers are starting to value security over speed, with 67% of respondents saying they’re willing to sacrifice convenience to keep their data locked down. Additionally, 9 out of 10 Americans surveyed said they would be willing to use account security tools when interacting with services.

How to Protect Your Personal Information

Hacks and data breaches at companies that provide the services we use on a daily basis are now commonplace. Stay safe while conducting business online by taking these five precautions:

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What Else Is Happening in the Security World This Week?

Microsoft to Businesses: You Can Now Hire Our Experts for Cybersecurity. The company’s Microsoft Security Experts program will allow interested companies to outsource their IT security to Redmond.

US Sanctions Cryptocurrency ‘Mixing’ Service for Aiding North Korean Hackers. The service, called Blender.io, allegedly helped the North Korean state-sponsored hacking group Lazarus launder funds stolen from the $620 million Ronin Network hack.

Ransomware Attack Hits Major Farming Equipment Maker AGCO. The attack occurs after the FBI warned ransomware groups have been targeting farming groups during the planting and harvesting seasons.

Facebook Unfollows ‘Nearby Friends,’ Other Background Location Features. Thus far, Facebook is only quietly announcing the sweeping data-minimization move via in-app prompts and emails to users.

Ex-CISA Chief: Biden Cybersecurity EO ‘Raises the Standard’ on IT Vendors. The executive order acknowledges that our greatest cybersecurity tool “is the power of the purse,” says Chris Krebs, who was fired by President Trump for saying the 2020 election was legitimate.